Competitive Benchmark
Outperform the Local Competition with Competitive Benchmark
RetailRestaurantSmall Business
About Competitive Benchmark
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Benefits
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Outperform the Local Competition with Competitive Benchmark
Every business owner wants to know: How am I doing compared to the business down the street? Until now, getting that kind of local intelligence was nearly impossible for small businesses.
Enter Competitive Benchmark, a powerful feature of the Customer Intelligence Suite. This tool gives you a side-by-side comparison of your own performance against aggregated, localized competitor data, so you have a clear view of your customers' spending behaviors and how they interact with other businesses in your area.
Competitive Benchmark unlocks the local intelligence you need to make smarter decisions in your business.
Powered by secure, aggregated MasterCard transaction database insights, it provides up to 13 months of historical data. So, instead of guessing, you can perform precise trend analyses, pinpoint your business’s unique strengths and weaknesses, and make the exact data-driven adjustments needed to capture more local market share.
With Competitive Benchmark, you get features built to give you a competitive edge and boost your bottom line:
Behavioral Benchmarking: See how your customer loyalty compares to the local market. Track and compare metrics like "New vs. Returning Customers," "Average Visits per Customer," "Average Transaction Timings," and customer "Recency" directly against local competitors.
Deep Spending Insights: Understand the flow of local capital. Analyze charts on "Customer Wallet" share, "Average Ticket" size, average spend per customer, and a complete breakdown of total spending by the day of the week.
Targeted Filtering: Drill down to the details that matter. Filter your data by specific store locations and view performance month-by-month to track your growth over time.
Strategic Business Optimization: Access smart, localized insights designed to help you optimize your business processes. Identify opportunities to run targeted promotions, such as specific menu combos or mobile ordering drives — modeled on proven success strategies in your immediate geographic area.
Local Market Mastery: Stop operating in a vacuum. Understand exactly where your competitors are succeeding and identify gaps in the market where your business can step in and win.
Optimized Marketing & Operations: Align your staffing, business hours, and marketing campaigns with local transaction timing and day-of-week spending trends.
Maximizing Wallet Share: Understand how much of your customers' total budget is spent at your business versus competitors, and tailor your pricing and inventory to capture more of it.
